Live class · Wednesday, Sept 23 · 12:00 PM ET
The Laundry Route Class
Get Paid From Laundry. No Laundromat Needed.
With Joe & Lisa Ebanks, laundromat owners. Hosted by Chris Bruce.
In the chat
Type your city in the chat.
City and state. Every town on this list has people who hate laundry day.
Who is on today
Joe & Lisa don't teach laundry from a whiteboard
Get paid from laundry.
No laundromat needed.
How to start a laundry pickup and delivery business without buying a laundromat.
One idea today. If it clicks, you'll never look at your street the same way.
Stay to the end. There's something special for the people who are live.
Who we are
We're not gurus. We're laundromat owners.
Real estate people who never planned on laundromats. Then we went all in, as a family.
Our track record
We own it. We run it. We do pickup and delivery inside it.
How it started
The store had no pickup and delivery. The customers lived in a composition book.
PHOTO: THE COMPOSITION BOOK / STORE BEFORE
If J&L still have it: the black and white composition book, or a before photo of that store. Otherwise use an icon-only version of this slide.
Save as: store-before-composition-book.jpg
Before
Names written by hand
Texting
Promos to customers
Added
Wash, dry, fold + P&D
Partnered
With a dry cleaner
Real orders
Our bags. Our route. Real orders.
PHOTO: J&L BAGS + PROCESSING AREA
Real photo of their branded pickup and delivery bags, the processing/folding area, or a real route stop. No stock photos.
Save as: jl-bags-processing.jpg
This month
We just picked up a new pickup and delivery account
PHOTO: THE NEW ACCOUNT
Only if J&L OK naming it: photo at or for the new account (brief mentions Clearwater Beach). Otherwise say "a new commercial account" and drop the photo.
Save as: proof-new-pd-account.jpg
We see it every week
We work with a pickup and delivery service
LOGO: HAPPYNEST
HappyNest logo, only after J&L confirm we can name them and what "work with" means. If not, remove the logo.
Save as: logo-happynest.png
Students, right now
Students inside our mentorship are setting this up right now
STUDENT VIDEO 1
60-second video from a real mentorship student setting up a P&D partnership. No names, quotes or numbers until recorded.
Save as: student-pd-video-1.mp4
STUDENT VIDEO 2
60-second video from a real mentorship student setting up a P&D partnership. No names, quotes or numbers until recorded.
Save as: student-pd-video-2.mp4
STUDENT VIDEO 3
60-second video from a real mentorship student setting up a P&D partnership. No names, quotes or numbers until recorded.
Save as: student-pd-video-3.mp4
Composite slide until the videos are recorded. No names or numbers.
And every one of us started exactly where you are.
Still searching.
Bought the course. Watched the class.
Keeps looking at listings. Called a seller or two.
Nothing coming in from laundry yet.
In the chat
Type "me" if that's you.
No shame in it. That's most people on this call.
The honest blockers
Buying a laundromat takes three things
Capital
Even with owner financing
A seller
Who is ready to sell
Time
Sometimes months of looking
"Maybe laundromats are for people who already have money."
You weren't wrong about laundry. You were only shown one door.
A story
The farmer who sold his farm to go find diamonds
He sold everything and searched for years.
He never found a thing.
The new owner found diamonds in the creek out back.
You've been searching for a building. The laundry is already on your street.
The belief that kept you stuck
"The only way to get paid from laundry is to buy a laundromat."
The one belief
OLD
"The only way to get paid from laundry is to buy a laundromat."
NEW
"The fastest way to get paid from laundry is to own the route, not the building."
The mechanism
The Laundry Route Method
The building
Has the machines
The route
Has the customers
And the customers are the business.
In the chat
Type ROUTE if you want to see how.
The whole plan in five letters
R.O.U.T.E. Let's go.
The building was never the business. The customer is.
What we learned
The customers were there for decades. The system wasn't.
The building didn't bring them. The service and the relationship did.
We started texting them and offering pickup and delivery.
They wanted it picked up. They wanted their Saturday back.
Right under your nose
Tuesday morning. Look at the machines.
Somebody could be filling them with their own customers' laundry.
Two kinds of owner
BUILDING OWNER NEEDS
A seller
A lease
Equipment + repairs
A big check
VS
ROUTE OWNER NEEDS
Customers
A clear offer
A place to wash
A system so no order gets lost
One of those you can start this season.
So we built the whole path
The P&D Launch Blueprint. 4 modules.
The Laundry Route Method
R = Right model
There's not one way to do pickup and delivery. There are three.
R: Right model
Three ways in
Start from home
You pick up, wash, dry, fold at home, and deliver.
Process at a laundromat
You pick up, use their machines, and deliver.
Partner with a laundromat
You bring customers. They process. You split it.
How it clicked for us
Our daughter's college laundry was a mess. So we built her a system.
PHOTO: DAUGHTER AT COLLEGE
Real photo from that time (move-in day, dorm, or the laundry setup), only if J&L are comfortable sharing.
Save as: jl-daughter-college.jpg
It didn't need our building. It needed the system.
Anybody could run it. Anywhere.
R: Right model
Which model fits you? Three questions.
Do you have space at home for a wash and fold zone?
Is there a laundromat near you that could use more business?
How much time do you really have each week?
Your answers pick your model. No guessing.
R: Right model
Look like a real business on day one. Not a side hustle.
COURSE ASSET: BRAND BUILDER MOODBOARD
Screenshot of the example moodboard from the WOW P&D Brand Builder download (Module 1, Drive folder).
Save as: course-brand-builder-moodboard.png
That's Module 1
The Launch Blueprint workbook + Brand Builder
3 models
Home, laundromat, partner
Setup checklist
Your business basics
Service area
Where you'll pick up
Capacity
Orders you can handle
Launch plan
What happens when
Brand Builder
AI brand prompt + moodboard
The Laundry Route Method
O = Offer
An offer people get in five seconds. This is where most people mess up.
O: Offer
"Laundry services, call me." Call you for what?
CONFUSING
LAUNDRY SERVICES
call me
call me
VS
CLEAR
$X.XX / lb · X lb min
Pickup Tue + Fri · Back in 48 hrs
Pickup Tue + Fri · Back in 48 hrs
Example format only. Your prices come from your own numbers.
O: Offer
A good offer answers four things
Price per pound
Minimum order
Pickup days
Turnaround
If a busy mom can't read it at a red light, it's too complicated.
"Okay, but will this even make money?"
Right question. Here's how the math works. Not what you'll make. You plug in your own numbers.
WOW PUD Profit Calculator
How the math works. Example inputs.
Example inputs. Plug in your own numbers. Your town and prices will be different.
One example order, before costs
One 35 lb order brings in $87.50 before costs
Example inputs only. Not a promise of results.
After the Home tab costs
You'll know your numbers before you pick up a bag
Example only. Not a promise. Your costs, prices and orders are yours.
WOW PUD Profit Calculator
A tab for each model. Plus a side-by-side compare.
Home
Tab 1
Laundromat
Tab 2
Partner
Tab 3
Compare
Side by side
COURSE ASSET: CALCULATOR COMPARE TAB
Screenshot of the real xlsx side-by-side compare tab, with the default example inputs visible.
Save as: course-calculator-compare.png
O: Offer
"What if I lose a sock? What if they don't pay?"
Offer Sheet
Lock in your price, minimum, days, turnaround
Policy Prompt
AI writes your policies: lost items, damage, late payment
That's Module 2
Know what to charge, what it costs, and what your rules are
Profit Calculator
Home, Laundromat, Partner
Offer Sheet
Your 5-second offer
Policy Prompt
Your customer rules
The Laundry Route Method
U = Up and running
This is where the business gets real.
Our one rule
Never lose control of the order.
From the second you pick up a bag to the second it's back on the porch, you know where it is.
U: Up and running
A 14-step order flow
Every step written down, so you're not running your business out of a composition book.
U: Up and running
Software, compared for you
Cents
CleanCloud
Turns
What each one does, so you pick the one that fits your model.
U: Up and running
Set up your wash and fold zone
PHOTO: J&L FOLDING / PROCESSING AREA
Real photo of a clean folding table and processing setup (J&L store, or a home zone they set up).
Save as: jl-folding-area.jpg
Home zone setup
Module 3 workbook
Starter Supply List
Know what to buy
Do a test order before a real one
Run the whole flow on your own laundry, or a friend's.
Fix what breaks while nobody's paying you.
Then take your first real customer.
That's Module 3
Set up, practiced, ready for a real customer
Home Setup
Wash and fold zone
Starter Supply List
Every item
Test Order Checklist
Practice first
The Laundry Route Method
T = Tell the neighborhood
Write this one down.
Lisa's rule
Stop marketing laundry.
Start marketing the time you give people back.
In the chat
What would you do with 4 hours back every week?
Nobody types "fold towels."
T: Tell the neighborhood
You already know people who hate laundry day
Sports families
Busy parents
Nurses + shift workers
Airbnb hosts
Seniors
Busy professionals
T: Tell the neighborhood
Start with your first 25 people
COURSE ASSET: FIRST-25-PEOPLE SCRIPT
Screenshot of the first-25-people script page from the Marketing Action Workbook (Module 4).
Save as: course-first-25-script.png
T: Tell the neighborhood
Your local marketing map
Nextdoor posts
Local influencer DMs
Flyer formula
Local partnerships
I'm not a marketer? Good.
The WOW AI Marketing Toolkit. 6 copy-and-paste prompts.
Plus the Flyer Generator.
T: Tell the neighborhood
The 7-Day First Customer Challenge
One action a day, plus a tracking sheet. We can't promise you a customer. Nobody honest can. We make sure you know exactly what to do each day.
That's Module 4
Tell the neighborhood, one day at a time
AI Marketing Toolkit
6 prompts + 2 quick ones
Flyer Generator
Your flyer, fast
7-Day Challenge
Daily actions + tracking
Scripts
First 25 people + influencer DMs
The Laundry Route Method
E = Expand
More pickup days. A second route. More partners.
E: Expand
Route first. Then the building.
Walk into a seller meeting with real customers and a real track record. Not "I watched a class."
Ask me how I know
Doing it alone is the expensive way.
So you won't
A private pickup and delivery community
SCREENSHOT: WHOP P&D COMMUNITY
Screenshot of the real private P&D community inside Whop once Glady/Shafique set it up (9/17).
Save as: whop-pd-community.png
Post your flyer, get feedback. Stuck on pricing? Somebody's been there.
The Laundry Route Method
R Pick the Right model
O Build an Offer people get in 5 seconds
U Get Up and running, test order first
T Tell the neighborhood, market the time you give back
E Expand
Own the route, not the building.
But...
"I'll just watch YouTube. I'll just post on Nextdoor."
And you could. You absolutely could.
Free vs the Method
RANDOM VIDEOS
Somebody else's laundry room
No price per pound for YOUR town
No lost item policy
No order flow or test order
No plan, no order to do it in
VS
THE LAUNDRY ROUTE METHOD
Your model, picked on purpose
Your offer + your own numbers
Policies written before you need them
14-step flow + test order checklist
7-day plan, in the right order
A Nextdoor post with no offer is a store with no prices on the shelves.
You only get one first impression in your neighborhood.
Two choices
PIECE IT TOGETHER ALONE
Guess at your prices
Learn policies the hard way
Marketing by trial and error
VS
FOLLOW THE PATH WE LAID OUT
With Joe and Lisa
With a community doing it now
In the right order
In the chat
Can we show you what we put together?
Introducing
The Laundry Route Launch Kit
MOCKUP: THE LAUNCH KIT
Flat-lay mockup built from the REAL course files: module video thumbnails, workbook covers, calculator screenshot, AI toolkit PDF. No invented contents.
Save as: launch-kit-mockup.png
Everything you need to go from "still searching" to your first route.
Launch Kit item 1 of 8
The P&D Launch Blueprint
4 video modules: Pick Your Path, Build Your Offer, Set Up Your Operation, Marketing.
Kills: "I don't know where to start"
COURSE ASSET: MODULE THUMBNAILS
The 4 real module video thumbnails (after Bernard/Donald edit).
Save as: course-module-thumbs.png
Launch Kit item 2 of 8
WOW PUD Profit Calculator
Home, Laundromat and Partner tabs plus a side-by-side compare.
Kills: "Will this even make money?"
Launch Kit item 3 of 8
Offer Sheet + AI Policy Prompt
Lock your offer. AI writes your customer policies.
Kills: "What do I charge? What if something gets lost?"
Launch Kit item 4 of 8
WOW AI Marketing Toolkit + Flyer Generator
6 copy-and-paste prompts plus 2 quick ones, and the Flyer Generator.
Kills: "I'm not a marketer"
Launch Kit item 5 of 8
7-Day First Customer Challenge
Daily actions and a tracking sheet, with the first-25-people and local influencer scripts.
Kills: "Where do customers come from?"
Launch Kit item 6 of 8
P&D Brand Builder
AI brand prompt plus an example moodboard.
Kills: "I'll look like a side hustle"
Launch Kit item 7 of 8
Home Setup + Supply List + Test Order Checklist
Your wash and fold zone, every supply, and a practice order first.
Kills: "I'll mess up a real order"
Launch Kit item 8 of 8
Private P&D Community
Inside Whop, with people building routes right now.
Kills: "I'll be doing this alone"
Launch bonus
Route Sniper: find your first customers
Our AI customer finder. Pulls real apartments, gyms, salons, daycares and more near you.
Writes your offer sheet, a flyer with your logo + QR code, and the scripts. Tracks every follow-up.
Kills: "Where do I even find customers?"
Everything in the Launch Kit
The Laundry Route Launch Kit
The P&D Launch Blueprint (4 modules)$997
WOW PUD Profit Calculator$197
Offer Sheet + AI Policy Prompt$97
WOW AI Marketing Toolkit + Flyer Generator$297
7-Day First Customer Challenge + scripts$197
P&D Brand Builder$97
Home Setup + Supply List + Test Order Checklist$97
Private P&D Community$297
LAUNCH BONUS: Route Sniper AI customer finder$297
Total value
Values pending Chris approval.
One quick story
The man who walked around the river to save the toll
The bridge cost five dollars.
So he walked the long way. Three extra hours a day.
Ask what the bridge costs: five dollars. Ask what the walk costs: he never counted.
Most people ask, "What does it cost?"
Ask what staying "still searching" costs.
Founding member price
Or 2 payments of $267
Founding price · ends Sun Sept 27, 11:59 PM ET
Get The Launch Kit
$497 or 2 payments of $267. Use the email you want your login sent to.
Get The Launch Kit →Type "IN" in the chat once you're in.
Make it easier
$497 today, or 2 payments of $267
Same kit
Same Route Sniper
Same community
Right on the same order page.
An old farmer saying
Don't eat your seed corn.
In a hard winter he stays full till spring. Then spring comes, and he has nothing to plant.
How we take the guesswork out
You are not doing this blind, or alone
Route Sniper, day one
Find your first customers the day you join.
Test order + 7-Day Challenge
Never practice on a real customer. Know each day's action.
The community
People doing this right now help you.
Honest deadline. No fake countdowns.
Founding price ends Sunday night
After that, the founding price is gone.
If you close this tab and do nothing
The cost of still searching
Money
Another season with nothing coming in from laundry.
Your mind
More listings. More tabs. More "maybe next year."
At home
Your family keeps hearing "one day."
Who you become
The person who knew about laundry, and watched.
Now picture the other version
The same four, flipped
Money
Real orders on a real route. Your own numbers, not guesses.
Your mind
One plan. One checklist. One next step.
At home
Kids helping fold. Your bags on somebody's porch.
Who you become
Keep clicking...
Who you become
A laundry business owner.
Not someday. Not when the building shows up.
A waiting decision and a building decision look the same in the moment.
The difference shows up six months later.
A mentor's question
"How can you tell your kids to be bold if you're not willing to be?"
PHOTO: FAMILY
Real family photo of the speaker who tells this story (Chris or Joe, confirm who).
Save as: close-family-photo.jpg
Our kids don't do what we say. They do what they see.
Two paths
CLOSE THE TAB
Keep searching
Maybe next year
Still searching
VS
GET THE LAUNCH KIT
Pick your model this week
Start building your route
A laundry business owner
$497 or 2 payments of $267
What happens when you click
Watch for a text with your login steps too.
Own the route, not the building.
$497 or 2 payments of $267 · Founding price ends Sun Sept 27, 11:59 PM ET
Get The Launch Kit →Live Q&A
Your questions
Do I need a car?
Starting from home?
Laundromat says no?
What do I charge?
Founding price ends Sunday at 11:59 PM ET. Button is below.
Thank you for being live
Go own the route.
$497 or 2 payments of $267 · Ends Sun Sept 27, 11:59 PM ET
Get The Launch Kit →